We exist because revenue growth shouldn't depend on luck. It depends on architecture.
ACE GTM Advisors was founded by Demar Amacker — a GTM and Revenue Operations leader with nearly 15 years of experience building revenue engines across B2B SaaS, sports, logistics, and enterprise software. From the Arizona Diamondbacks and San Francisco 49ers to leading RevOps at companies through a $100M acquisition by Investcorp, the thread has always been the same: set clear goals, bring rigor to the system, and make it easier for teams to win together.
The pattern became impossible to ignore. Talented teams held back by broken systems. Pipeline that felt random. CRMs nobody trusted. Forecasting that ran on hope. The problem was never the people — it was the architecture. ACE exists to fix that.
Cards have four suits. Spades are the thinking suit — the suit of strategy, of knowing when to act and when to hold. The spade represents calculated strategy, playing the long game, and understanding that revenue growth isn't built in quarters. It's built in systems.
"Revenue growth shouldn't depend on luck. It should depend on a system so well-architected that predictable outcomes become inevitable."
Four non-negotiable principles that guide every decision we make and every engagement we take on.
Sustainable growth requires architecture, not tricks. Quick fixes create long-term debt. We build foundations that hold.
Every metric must mean something. Dashboards full of vanity metrics are noise. We measure what matters and act on what we learn.
The best system is the one your team actually uses. Perfect architecture that nobody adopts is perfect failure. We design for human behavior.
Data drives every action. We don't declare success — we prove it. Guesswork is replaced with scorecard-backed certainty.
We work with B2B SaaS companies in a specific stage of growth: scaling beyond founder-led sales and ready to build operational rigor into their revenue engine.
B2B SaaS companies with $1M–$30M in annual recurring revenue. Companies that have achieved product-market fit and are ready to scale systematically.
Chief Revenue Officers, Vice Presidents of Sales or Marketing, Founders who own revenue targets. Leaders who understand that systems and rigor matter.
Your revenue engine feels unpredictable. You're hiring reps but growth isn't keeping pace. Your CRM is a liability. Forecasting is a guessing game.
You believe the problem isn't salesmanship — it's the system. You're ready to invest in architecture, not just hire more reps. You want predictable, sustainable growth.
ACE isn't run by advisors who theorize about revenue operations. It's led by an operator who has lived it — across sports, logistics, enterprise software, and high-growth SaaS. There's a difference, and it matters.
From building CRM teams at the San Francisco 49ers to scaling Revenue Operations through a $100M acquisition at Zift Solutions, to cutting $300K in GTM tech spend at accessiBe — the playbook has been tested, refined, and proven across every stage of growth.
Built and scaled Sales & Revenue Operations functions from scratch. Hired teams, set quarterly roadmaps, and reported directly to CROs and COOs — including serving as Chief of Staff to the COO at Transfix.
Built forecasting discipline and pipeline governance at Zift Solutions that achieved 99% forecast accuracy — not through luck, but through structured commit methodology and clean data architecture.
From launching AI-driven ICP scoring at Channelscaler to implementing end-to-end CPQ for 50+ users at Zift, to driving 20% YOY lead generation growth at The Muse Group — every engagement is informed by real operating experience.
Led stack audits that cut hundreds of thousands in unnecessary tool spend. Implemented Zuora, HubSpot, Gong, DealHub, and G2 across multiple organizations — always with adoption and measurable ROI as the north star.
"Demar is a person of integrity, who leads with authenticity and character. He is willing to roll up his sleeves and work alongside any team member to get things done."
Drew Kahler, MBA
"Demar's ability to actively listen and hold everyone accountable is refreshing. His initiative and follow-through raise the cultural tide for every team he is part of."
Jim Trotta, Sales Leader
"Demar's expertise with Salesforce and his ability to navigate large amounts of data make him invaluable. He excels at implementing tech solutions designed to scale."
Shane Duncan, Transfix
"Even in the most stressful situations, Demar's calm demeanor and focus on gathering the facts consistently delivered high-quality results on massive projects."
Amelia Huie
A 30-minute conversation. No pitch. No deck. Just a clear-eyed assessment of where you stand, what's broken, and what it would take to fix it.