Case Studies

Measured Outcomes.
Not Promises.

Real results from real companies. We don't claim value — we prove it with data. Here's what happens when founders stop guessing and start building systems.

B2B SaaS

From Founder-Led to Revenue Machine

Series B, $8M ARR

3.2×
Pipeline Velocity
89%
Forecast Accuracy
$2.4M
New Pipeline (Q1)
52%
Previous Accuracy
The Problem

Pipeline was unpredictable. SDR-to-AE handoff was broken, with deals stalling between teams. No forecasting model meant the board meeting was always a guessing game.

Our Approach
  • Full ACE Framework engagement
  • Rebuilt lead-to-revenue architecture
  • Implemented structured SDR/AE handoff process
  • Built predictive forecasting model
The Results

Pipeline velocity increased 3.2x. Forecast accuracy jumped from 52% to 89% in the first quarter. The sales team went from reactive to predictive. Board meetings became about strategy, not hope.

PRM SaaS

Cleaning Up a $12M Revenue Engine

Established, $12M ARR

67%
Sales Cycle Reduction
340%
ROI in 6 Months
94 → 31
Days in Sales Cycle
22 → 71
NPS Score
The Problem

The CRM was a liability. Over 40 broken automations, dirty data, and qualification criteria that changed person-to-person. Sales cycle was bloated at 94 days with no clear reason why.

Our Approach
  • RevOps Diagnostic to assess damage
  • Complete data model cleanup and rebuild
  • Redesigned qualification framework
  • Automated progressive pipeline moves
The Results

Sales cycle dropped from 94 to 31 days. The team started trusting the data. NPS climbed from 22 to 71. Within six months, they'd recouped the entire engagement investment and reinvested in growth.

Vertical SaaS

Building GTM Infrastructure for Scale

Pre-Series A, $3M ARR

$1.8M
Pipeline Built (90 Days)
4
Sales Hires Onboarded
Series A Valuation Multiple
From Zero
Playbook Built
The Problem

The founder was doing everything — selling, marketing, operations. No CRM hygiene. No repeatable process. Marketing and sales weren't aligned on what "qualified" even meant.

Our Approach
  • Fractional RevOps Leadership engagement
  • Built operational foundation from scratch
  • Created repeatable GTM playbook
  • Structured for scale with new hires
The Results

$1.8M pipeline built in 90 days. Four sales hires onboarded with a real playbook they could execute. The founder went from doing everything to managing a team. Series A closed at 2x the valuation multiple.

Ready to Become the Next Case Study?

These results aren't special circumstances. They're the natural outcome when strategy meets rigor. Let's talk about what your revenue engine could look like.