Insights

Thinking That Drives Revenue

Sharp perspectives on RevOps, GTM strategy, and the systems that scale revenue. Thought leadership from operators who've lived it.

Podcasts & Video

Hear It Firsthand

Video

How AI is Redefining Modern RevOps

Demar joins DealHub to discuss how AI is reshaping the RevOps landscape — from lead scoring and pipeline management to predictive analytics and automation.

Video

A Tale of Two Salesforce Instances

A deep dive into managing and merging Salesforce instances — navigating large data sets, aligning teams, and building scalable architecture from real-world experience at The Muse.

Podcast

Setting Up a RevOps Team From Scratch

Demar shares the playbook for building a RevOps function from the ground up — hiring, process design, tech stack decisions, and getting cross-functional buy-in.

Podcast

A Constant Growth Mindset

On the Growth Stories Podcast, Demar explores what it takes to maintain a growth mindset in RevOps — continuous learning, adapting systems, and leading through change.

Podcast

Sales Ops De-Mystified

Breaking down sales operations for leaders who want to understand what good looks like — from pipeline hygiene to forecasting discipline and team alignment.

Podcast

Demar Amacker, Sr. Dir Business Ops, Zift Solutions

A conversation about scaling business operations at Zift Solutions — building cross-functional alignment and operational discipline ahead of a major acquisition.

Articles & Publications

Written & Featured

Whitepaper

A Better Way to Revenue: How Leading Companies Unlocked Predictable Growth

A Gong-published whitepaper exploring how top-performing companies build predictable, data-driven revenue engines.

Article

ChannelOps: The Missing Piece of RevOps

Exploring how channel operations fits into the broader RevOps framework — and why most companies are leaving partner revenue on the table.

Blog

Shaping Operational Vision Through an Executive Book Club

How building a reading culture within leadership teams drives alignment on operational vision and strategic thinking.

Video Series

Reinvent Your Revenue Lifecycle: A Business-Critical Implementation

A RevOps Co-op webinar series on reimagining how companies manage the full revenue lifecycle from lead to renewal.

Video Series

8 Steps to Creating a Data Utopia

A practical framework for building clean, trustworthy data architecture that actually drives decision-making across your GTM organization.

Feature

Vinyl Sets the Tone for this RevOps Professional

A RevOps Co-op profile on Demar Amacker — how a vinyl-collecting, systems-thinking operator approaches revenue operations with precision and creativity.

Feature

Employees Reenergized the Zift DE&I Initiative: Here's How

A look at how Demar helped lead and reenergize the diversity, equity, and inclusion initiative at Zift Solutions through employee-driven action.

Case Study

San Francisco 49ers: A Data Touchdown

How data-driven CRM strategy transformed fan engagement and revenue operations at the San Francisco 49ers — where Demar built the analytics foundation.

Feature

Are Silicon Valley Teams as Data-Driven as You'd Expect?

A Baylor University research feature exploring how Silicon Valley teams — including those Demar worked with — actually use data in practice.