We help B2B SaaS companies architect revenue engines that are measurable, scalable, and built for the long game. No hacks. No guesswork. Just precision.
You've built a product the market wants. But growth feels unpredictable. Your CRM is a mess. Forecasting is a fiction. Sales and marketing are running plays from different playbooks.
Most companies don't have a revenue problem. They have a systems problem. And layering more tools on top of broken architecture doesn't fix it — it accelerates the chaos.
No consistent flow from marketing to closed-won. Gut-based commits. Board meetings run on hope instead of data.
Dirty data, broken automations, reports nobody trusts. Sales and marketing can't agree on what "qualified" means.
You're hiring reps and adding tools, but revenue isn't keeping pace. The system is the bottleneck — not the people.
A systematic methodology for diagnosing, architecting, and operationalizing revenue engines that produce predictable, measurable growth.
Diagnose the Engine
Complete diagnostic of your revenue architecture — data integrity, process mapping, tech stack audit, and funnel analysis. We find the fractures before we prescribe.
Architect the System
Design and build the operational foundation — clean data models, aligned processes, automated workflows, and a single source of truth your entire GTM team trusts.
Operationalize Growth
Deploy, measure, and refine. We embed execution cadences, build dashboards that drive decisions, and ensure the system runs without you having to hold it together.
Three ways to engage, calibrated to where you are in the growth journey.
A focused assessment of your revenue architecture. We identify the highest-leverage breakdowns and deliver a prioritized action plan in 2 weeks.
End-to-end strategic engagement to design and implement your revenue engine. Ongoing advisory with hands-on architecture work.
Embedded strategic leadership for companies that need a senior revenue operator without the full-time commitment. Your RevOps leader, on retainer.
ACV Growth Before a $100M Exit
Built the GTM operating system — aligned pipeline, process, and forecasting — that drove 50% ACV growth and positioned the company for acquisition.
NRR Turnaround in 3 Quarters
Stopped the revenue leak. Unified sales, CS, and finance around a single retention playbook — NRR went from 70% to 85% in under a year.
Cut from GTM Stack — Zero Lost Capability
Stack audit uncovered $300K in redundant tools, shelfware, and bad contracts. Consolidated without losing a single workflow the team relied on.
"His initiative and follow-through raise the cultural tide for every team he is part of."
"Even in the most stressful situations, Demar's calm demeanor and focus on gathering the facts consistently delivered high-quality results."View Case Studies
B2B SaaS companies between $1M and $30M ARR that are scaling beyond founder-led sales. If you're hiring reps but pipeline isn't keeping pace, or your CRM feels like a liability rather than an asset, we should talk.
Most consultants configure your CRM and call it a day. We architect the entire revenue system — process, data, tooling, and measurement — and ensure the engine runs without you holding it together.
It starts with the RevOps Diagnostic — a 2-week deep dive into your current state. From there, we move into architecture and execution. Core engagements run 3–6 months. Fractional leadership is typically 6–12 months.
Book a 30-minute strategy call. No pitch. No pressure. Just a clear-eyed conversation about where your revenue engine stands — and what it would take to fix it.