Whether you're building your first revenue engine from scratch or scaling one that's hit a ceiling — we architect the systems, processes, and data foundations that make growth predictable. No hacks. No guesswork. Just precision.
You've built something the market wants. But growth feels unpredictable. Maybe your CRM is a mess — or maybe you don't have one at all. Forecasting is a fiction. Your go-to-market runs on instinct instead of infrastructure.
Most companies don't have a revenue problem. They have a systems problem. Whether you're building ops from zero or fixing what's broken — layering tools on top of missing architecture doesn't work. You need the foundation first.
No consistent flow from marketing to closed-won. Maybe you're still tracking deals in spreadsheets. Board meetings run on hope instead of data.
Either you haven't set one up yet, or it's full of dirty data and broken automations. Either way, you're flying blind.
You're adding people and tools, but without the operational backbone to support them. The system — or lack of one — is the bottleneck.
Whether we're building your ops foundation from day one or overhauling what exists — this is the methodology that turns chaos into a system.
Diagnose the Engine
Complete diagnostic of your revenue architecture — data integrity, process mapping, tech stack audit, and funnel analysis. We find the fractures before we prescribe.
Architect the System
Design and build the operational foundation — clean data models, aligned processes, automated workflows, and a single source of truth your entire GTM team trusts.
Operationalize Growth
Deploy, measure, and refine. We embed execution cadences, build dashboards that drive decisions, and ensure the system runs without you having to hold it together.
Three ways to engage — whether you're building ops from zero or optimizing what's already in motion.
Targeted strategic guidance and diagnostics. Expert direction, roadmapping, and ongoing advisory — 5–10 hours per week.
Full strategic partnership to design and implement your revenue engine. Hands-on architecture work — 10–20 hours per week.
Embedded strategic leadership. Your senior revenue operator, integrated into the exec team — 15–30 hours per week.
ACV Growth Before a $100M Exit
Built the GTM operating system — aligned pipeline, process, and forecasting — that drove 50% ACV growth and positioned the company for acquisition.
NRR Turnaround in 3 Quarters
Stopped the revenue leak. Unified sales, CS, and finance around a single retention playbook — NRR went from 70% to 85% in under a year.
Cut from GTM Stack — Zero Lost Capability
Stack audit uncovered $300K in redundant tools, shelfware, and bad contracts. Consolidated without losing a single workflow the team relied on.
"His initiative and follow-through raise the cultural tide for every team he is part of."
"Even in the most stressful situations, Demar's calm demeanor and focus on gathering the facts consistently delivered high-quality results."View Case Studies
Founders and revenue leaders who know they need operational infrastructure but don't have it yet — or have it and it's not working. We work across industries, from early-stage companies building their first CRM and pipeline process to established teams scaling beyond founder-led sales. If you're running revenue on spreadsheets and instinct, or your existing ops can't keep up with growth, we should talk.
Most consultants configure your CRM and call it a day. We architect the entire revenue system — process, data, tooling, and measurement — and ensure the engine runs without you holding it together.
It starts with the RevOps Diagnostic — a 2-week deep dive into your current state. From there, we move into architecture and execution. Core engagements run 3–6 months. Fractional leadership is typically 6–12 months.
Book a 30-minute strategy call. No pitch. No pressure. Just a clear-eyed conversation about where your revenue engine stands — and what it would take to fix it.